We are committed

We are committed to customer service. It is our goal to meet the needs of every customer that comes to our store. We believe that each person has individual needs and we will go the extra mile to find the right bike for your experience level and expectations.

We are Passionate

Driven by the love of the sport, we are passionate about cycling. Every employee has a heart for cycling and is fully aware of the benefits. We spread this passion to our customers.

We are Real

We believe in educating the customer, not selling above and beyond his level of understanding. Whether you are a beginner in the sport of cycling or a seasoned racer, we will welcome you and find the right bike and/or accessory for your needs.

We are Friendly

We take a no-pressure approach to finding the right bike for each customer. We believe in treating you with respect and honesty and getting to know you personally. We care about each other and believe that being nice goes a long way.

We are Fun

We like to have a good time with each other. We encourage riding together and offer a variety of group rides. We have a sense of humor and enjoy being involved in the bicycle industry.

We are Involved

We believe in community and taking the benefit of cycling outside our store doors. We take part in many outside events and activities that educate people on bicycle safety, maintenance and technology. We help sponsor and support many cycling events and races.